Author Question: Discuss the media challenges that international advertisers often ... (Read 43 times)

dollx · **on:** Jun 29, 2018

Discuss the media challenges that international advertisers often face.

Question 2

A product, service, or brand that is the market leader or has a large market share is called an underdog.

Indicate whether the statement is true or false

pami445 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Media challenges in international markets include media availability, media reliability, media restrictions, and media costs. Certain types of media might simply not be available in a company's target markets. In a number of countries in Sub-Saharan Africa, for example, there are not television stations. Media may be unreliable: magazine or newspaper issues might not be printed on time or publishers might accept more advertisements than they could print. The media could limit the types and number of advertisements aired or published. For example the EU only allows 12 minutes per hour for advertising on television for each television station. Finally, media costs differ greatly between countries, and even within a particular country.

Answer to Question 2

False