Author Question: Advertisers must structure their advertising to accommodate the wide variety of international ... (Read 58 times)

B · **on:** Jun 28, 2018

Advertisers must structure their advertising to accommodate the wide variety of international regulations.

Indicate whether the statement is true or false

Question 2

Which of the following statements is true regarding the adoption of IMC?
a. Novice managers are more likely than experienced managers to practice IMC.
b. Firms involved in marketing services rather than products are more likely to have adopted IMC.
c. Business-to-business firms are more likely to adopt IMC than business-to-consumer firms.
d. Less sophisticated firms are likely adherents to IMC.
e. All of these are true regarding the adoption of IMC.