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Author Question: Which countries are greatly increasing their advertising expenditures? a. Russia, Hungary, China, ... (Read 84 times)

fagboi

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on: Jun 29, 2018
Which countries are greatly increasing their advertising expenditures?
 a. Russia, Hungary, China, and Indonesia
  b. France, Belgium, and Morocco
  c. Japan and North Korea
  d. The Netherlands and South Africa

Question 2

In the context of low-effort thought-based decision-making, shaping involves:
 A) taking consumers through a series of successive steps to lead them to a desired response.
  B) selling all products at premium prices, leading to only the high-income group consumers purchasing them.
  C) focusing consumer attention on processing negative attributes of competing brands.
  D) the strengthening of brand associations.
  E) utilizing the law of small numbers to form evaluations.


frejo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
There are leaps in advertising spending for the countries of the former Eastern BlocRussia and Hungary, in particularand for China and Indonesia, two large world markets with great marketing potential.

Answer to Question 2

A


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