Author Question: In determining the advertising budget, research has shown that, on average, ____ percent is ... (Read 116 times)

Tirant22 · **on:** Jun 29, 2018

In determining the advertising budget, research has shown that, on average, ____ percent is allocated to trade (wholesaler, retailer, dealer) advertising for firms worldwide.
a. 10 c. 80
b. 20 d. 90

Question 2

_____ is leading consumers through a series of steps to create a desired response.
A) Charging
B) Modeling
C) Phrasing
D) Eliciting
E) Shaping

ttt030911 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
In determining the advertising budget, research has shown that, on average, 90 is allocated to advertising to the final consumer, while only 10 is allocated to trade (wholesaler, retailer, dealer) advertising for firms worldwide.

Answer to Question 2

E