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Author Question: Which type of budget allocation method should not be used for firms that are entering a new market ... (Read 69 times)

Kthamas

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on: Jun 29, 2018
Which type of budget allocation method should not be used for firms that are entering a new market or whose brands are not known locally?
 a. Objective-and-task c. Competitive-parity
  b. Executive-judgment d. All-you-can-afford

Question 2

_____ is the most effortless type of consumer decision-making, and is characterized by little or no information seeking.
 A) Performance processing
  B) Reactance
  C) Habit
  D) Emotional processing
  E) Satisfice


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Gabe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
In a new market, it is unlikely that a firm will have a similar marketing goal or strategy compared to competing firms. The same is true for brands that are not known. For example, a firm with an unknown brand may need to spend much more in advertising to achieve awareness. For this reason, the competitive-parity methods should not be used for firms that are entering a new market and/or whose brands are not known locally.

Answer to Question 2

C


Kthamas

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Joy Chen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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