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Author Question: Which method of budget allocation is not recommended for firms that operate in unstable economic, ... (Read 79 times)

eruditmonkey@yahoo.com

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on: Jun 29, 2018
Which method of budget allocation is not recommended for firms that operate in unstable economic, political, or competitive environments?
 a. Objective-and-task c. Competitive-parity
  b. Historical d. All-you-can-afford

Question 2

The advertisement for CoolBreeze air conditioners claims that it is the fastest cooling, lowest power consuming, and easiest to install air conditioner. This advertisement is an example of a marketing strategy appealing to consumers' use of _____ tactics.
 A) subjunctive
  B) performance-related
  C) power-related
  D) reinforcement
  E) conjunctive


CAPTAINAMERICA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The historical method is not recommended for firms that operate in unstable economic, political, or competitive environments. Historical data are not predictive in volatile settings. Firms should use an objective-and-task method in such settings.

Answer to Question 2

B


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