This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which method of budget allocation is the most popular in Brazil and Hong Kong? a. Objective-and-task ... (Read 119 times)

sjones

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
Which method of budget allocation is the most popular in Brazil and Hong Kong?
 a. Objective-and-task c. Historical
  b. Percent-of-sales d. Competitive-parity

Question 2

Advertising can play a central role in influencing performance evaluations by increasing the:
 A) consumer's expectation of positive reinforcement and satisfaction.
  B) number of source derogations for a brand.
  C) evaluation of alternatives for a product.
  D) retrieval of overall brand evaluations for decision-making.
  E) number of support arguments for a brand.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

smrerig

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The percent-of-sales method determines the total budget allocated to advertising based on past or projected sales. The percentage-of-sales method is most popular in Brazil and Hong Kong and less popular in Germany.

Answer to Question 2

A


sjones

  • Member
  • Posts: 520
Reply 2 on: Jun 29, 2018
Gracias!

xthemafja

  • Member
  • Posts: 348
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Did you know?

Sperm cells are so tiny that 400 to 500 million (400,000,000–500,000,000) of them fit onto 1 tsp.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

There are more sensory neurons in the tongue than in any other part of the body.

Brain Activation During a Rhyming Task Brain Activation During a Rhyming Task
Priming Affects the Speed of Respones on a Lexical Decision Task Priming Affects the Speed of Respones on a Lexical Decision Task
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
Distinguishing Among Popular Diets Distinguishing Among Popular Diets
The phenotypic and genotypic ratios of a dihybrid cross can be derived using a branched-line method The phenotypic and genotypic ratios of a dihybrid cross can be derived using a branched-line method
Offset Method Plot of Land with Measurements Offset Method Plot of Land with Measurements
Video: Introduction to Pre-eclampsia

For a complete list of videos, visit our video library