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Author Question: Which method of budget allocation is the most popular in Brazil and Hong Kong? a. Objective-and-task ... (Read 40 times)

sjones

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on: Jun 29, 2018
Which method of budget allocation is the most popular in Brazil and Hong Kong?
 a. Objective-and-task c. Historical
  b. Percent-of-sales d. Competitive-parity

Question 2

Advertising can play a central role in influencing performance evaluations by increasing the:
 A) consumer's expectation of positive reinforcement and satisfaction.
  B) number of source derogations for a brand.
  C) evaluation of alternatives for a product.
  D) retrieval of overall brand evaluations for decision-making.
  E) number of support arguments for a brand.


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smrerig

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The percent-of-sales method determines the total budget allocated to advertising based on past or projected sales. The percentage-of-sales method is most popular in Brazil and Hong Kong and less popular in Germany.

Answer to Question 2

A


sjones

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

isabelt_18

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Reply 3 on: Yesterday
Excellent

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