Why do some non-U.S. firms choose to advertise in English? a. It ...

[shenderson6]

Why do some non-U.S. firms choose to advertise in English?
 a. It is used to stress a cosmopolitan attitude.
  b. English requires less space in print than many languages.
  c. It endows the product with status.
  d. All of the above are true.

Question 2

Most low-effort decisions are made:
 A) with a rapid change in behavior pattern.
  B) with a high level of cognitive thinking.
  C) frequently and repeatedly over time.
  D) to choose the best possible selection.
  E) occasionally but with considerable expense.

[yeungji]

Answer to Question 1

D
English requires less space in print and broadcast media in some cases (e.g., vs. German). It also provides a cosmopolitan and status image. For the same reason, some brands (that are not American) choose to include American in their name.

Answer to Question 2

C

[shenderson6]

YES! Correct, THANKS for helping me on my review

[Joy Chen]

Thanks for the timely response, appreciate it