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Author Question: Why do some non-U.S. firms choose to advertise in English? a. It is used to stress a cosmopolitan ... (Read 37 times)

shenderson6

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on: Jun 29, 2018
Why do some non-U.S. firms choose to advertise in English?
 a. It is used to stress a cosmopolitan attitude.
  b. English requires less space in print than many languages.
  c. It endows the product with status.
  d. All of the above are true.

Question 2

Most low-effort decisions are made:
 A) with a rapid change in behavior pattern.
  B) with a high level of cognitive thinking.
  C) frequently and repeatedly over time.
  D) to choose the best possible selection.
  E) occasionally but with considerable expense.


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yeungji

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
English requires less space in print and broadcast media in some cases (e.g., vs. German). It also provides a cosmopolitan and status image. For the same reason, some brands (that are not American) choose to include American in their name.

Answer to Question 2

C


shenderson6

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Reply 2 on: Jun 29, 2018
Gracias!

kthug

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Reply 3 on: Yesterday
Wow, this really help

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