Which language should be used if a marketer is targeting a more ...

[Mimi]

Which language should be used if a marketer is targeting a more educated consumer in India?
 a. Hindi c. Tamil
  b. Malealam d. Telegu

Question 2

In the context of low-effort decision-making, which of the following is true of consumers?
 A) High-effort purchases are the most frequent type of decisions that consumers make in everyday life.
  B) Consumers cannot process in both a cognitive and an affective manner.
  C) Consumers with a low need for cognition are not susceptible to the influence of a negatively framed message.
  D) Decisions made by consumers are based on how they think and not how they feel.
  E) Consumers can base a decision solely on how they feel rather than on what they think.

[chreslie]

Answer to Question 1

A
A campaign aimed at a more educated consumer can be communicated effectively in either Hindi or English. However, in order to reach the masses in Southern India, Malealam, Tamil, and Telegu is needed.

Answer to Question 2

E

[Mimi]

Thank you

[chreslie]

No problemo