Author Question: Which language should be used if a marketer is targeting a more educated consumer in India? a. Hindi ... (Read 58 times)

Mimi

  • Hero Member
  • *****
  • Posts: 542
Which language should be used if a marketer is targeting a more educated consumer in India?
 a. Hindi c. Tamil
  b. Malealam d. Telegu

Question 2

In the context of low-effort decision-making, which of the following is true of consumers?
 A) High-effort purchases are the most frequent type of decisions that consumers make in everyday life.
  B) Consumers cannot process in both a cognitive and an affective manner.
  C) Consumers with a low need for cognition are not susceptible to the influence of a negatively framed message.
  D) Decisions made by consumers are based on how they think and not how they feel.
  E) Consumers can base a decision solely on how they feel rather than on what they think.



chreslie

  • Sr. Member
  • ****
  • Posts: 307
Answer to Question 1

A
A campaign aimed at a more educated consumer can be communicated effectively in either Hindi or English. However, in order to reach the masses in Southern India, Malealam, Tamil, and Telegu is needed.

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

For a complete list of videos, visit our video library