Which of the following is not a media challenge? a. Media ...

[dalyningkenk]

Which of the following is not a media challenge?
 a. Media availability c. Media validity
  b. Media reliability d. Media restrictions

Question 2

Word-of-mouth communication is powerful because we tend to have confidence that the opinions of friends or relatives are more reflective of the majority than they may be. This is an example of:
 A) the size distortion bias.
  B) the extrapolation bias.
  C) the infrequency bias.
  D) the law of averages.
  E) the law of small numbers.

[chinwesucks]

Answer to Question 1

C
Media validity is not a concept discussed in the text. However, availability, reliability, and restrictions are important deficiencies in some markets.

Answer to Question 2

E

[dalyningkenk]

Gracias!

[recede]

Thanks for the timely response, appreciate it