Consumers can develop decision heuristics called choice tactics for quick, effortless decision-making:
A) in repeat-purchase situations.
B) in situations requiring the purchase of a product for the very first time.
C) while purchasing large and expensive functional products.
D) in purchases related to hedonic offerings.
E) while purchasing goods and services that have symbolic value.
Question 2
The basic steps in the paradigm for designing marketing channels are:
a. The same in domestic and international settings.
b. Different because two phases, 4 and 6, change for domestic vs. international channels.
c. Different only with regard to phase 7, selecting the channel members.
d. Completely altered because of the foreign production option.
e. Different throughout all phases.
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Strategy: Algorithms and Heuristics
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