Author Question: The decision of whether or not to standardize is most often contingent on the degree of cultural ... (Read 61 times)

vinney12

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The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.
 
 Indicate whether the statement is true or false

Question 2

Consumers are not guided by feelings when buying from a particular store.
 
 Indicate whether the statement is true or false



aburgess

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Answer to Question 1

T
The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.

Answer to Question 2

False



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