The decision of whether or not to standardize is most often ...

[vinney12]

The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.
 
 Indicate whether the statement is true or false

Question 2

Consumers are not guided by feelings when buying from a particular store.
 
 Indicate whether the statement is true or false

[aburgess]

Answer to Question 1

T
The decision of whether or not to standardize is most often contingent on the degree of cultural similarity between the sponsor and the target market.

Answer to Question 2

False

[vinney12]

Correct answers!

[aburgess]

Great! Please up vote