Canadian firms have a predilection for standardized communication ...

[iveyjurea]

Canadian firms have a predilection for standardized communication approach.
 
 Indicate whether the statement is true or false

Question 2

In the context of making decisions in a group, which of the following statements is true of self-presentation?
 A) Consumers use unique choices to express their individuality.
  B) Uniformity at the group level is of utmost priority.
  C) Information gathering within the group is of utmost priority.
  D) Consumers identify difference in choices by interacting within the group.
  E) Consumers tend to make choices that are similar to those made by the rest of the group.

[Melissahxx]

Answer to Question 1

T
Some country-specific preferences for or against standardized communications exist. German and Japanese firms are likely to adapt campaigns locally while Canadian firms prefer to use standardized campaigns.

Answer to Question 2

A

[iveyjurea]

Wow, this really help

[jackie]

Gracias!