In what way has the social communication model enabled a new ...

[itsmyluck]

In what way has the social communication model enabled a new approach to business communication?
 
  What will be an ideal response?

Question 2

If an incoming message doesn't fit into a person's view of reality, then he or she may use ________ to distort or ignore that information.
 
  A) myopic introspection
  B) cognitive reconstruction
  C) selective perception
  D) creative interpretation
  E) cognitive interpretation

[Ahnyah]

Answer to Question 1

Answer: The social communication model is interactive, conversational, and usually open to all who wish to participate. Audience members are no longer passive recipients of messages but active participants in a conversation. Social media have given customers and other stakeholders a voice they did not have in the past, and businesses are listening to that voice. In fact, one of the most common uses of social media among U.S. businesses is monitoring online discussions about a company and its brands.
Instead of transmitting a fixed message, a sender in a social media environment initiates a conversation by sharing valuable information. This information is often revised and reshaped by the web of participants as they share it and comment on it. People can add to it or take pieces from it, depending on their needs and interests.

Answer to Question 2

Answer: C
Explanation: C) People sometimes hear only what they want to hear; this is a form of selective perception. When a supervisor tells a worker that he is very creative but too sloppy, the worker is engaging in selective perception if he hears the creative part of the message, but not the sloppy part.