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Author Question: Product placement in movies does not produce a greater level of advertising recall than television ... (Read 173 times)

jCorn1234

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on: Jun 29, 2018
Product placement in movies does not produce a greater level of advertising recall than television advertising.
 
 Indicate whether the statement is true or false

Question 2

In the context of decisions based on gains and losses, which of the following statements is true of prevention-focused consumers?
 A) They make a decision that will result in a change.
  B) They emphasize their own skills to use a product.
  C) They tend to preserve the status quo.
  D) They tend to be less risk-averse.
  E) They are willing to try new things.


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Jane

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Product placement involves placing brands in movies with a purpose of promoting the product to viewers. Studies have found that product placement in movies can produce a greater level of advertising recall than television advertising.

Answer to Question 2

C


jCorn1234

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

tandmlomax84

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Reply 3 on: Yesterday
Excellent

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