Author Question: Product placement in movies does not produce a greater level of advertising recall than television ... (Read 34 times)

jCorn1234 · **on:** Jun 29, 2018

Product placement in movies does not produce a greater level of advertising recall than television advertising.

Indicate whether the statement is true or false

Question 2

In the context of decisions based on gains and losses, which of the following statements is true of prevention-focused consumers?
A) They make a decision that will result in a change.
B) They emphasize their own skills to use a product.
C) They tend to preserve the status quo.
D) They tend to be less risk-averse.
E) They are willing to try new things.

Jane · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Product placement involves placing brands in movies with a purpose of promoting the product to viewers. Studies have found that product placement in movies can produce a greater level of advertising recall than television advertising.

Answer to Question 2

C