Discuss the trends in ...

[j.rubin]

Discuss the trends in superstores.

Question 2

Which of the following statements is true of decision framing?
 A) Consumers react more positively when marketers frame the cost of a product as a large one-time expense instead of as a series of small payments.
  B) Consumers are more likely to choose a brand with negatively framed claims about a competitor when elaboration is high than when it is low.
  C) Consumers are more willing to take risks with products when a choice is framed as avoiding a loss than one framed as acquiring a gain.
  D) A product framed in the context of higher-priced options will be judged as being more expensive than one framed in the context of lower-priced options.
  E) When the outcomes are equally positive, sellers feel better about not losing money while buyers feel better about achieving gains.

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Answer to Question 1

Superstores include combination stores and hypermarkets. In the U.S., combination stores have been successful. Outside of the U.S. market, many retailers are developing hypermarkets. In fact, Wal-Mart's extensive presence in Europe has led to consolidation activity in the hypermarket category.

Answer to Question 2

C

[j.rubin]

TYSM

[parshano]

Gracias!