Explain how marketers can harness the Internet to conduct market ...

[silviawilliams41]

Explain how marketers can harness the Internet to conduct market research and gain valuable inputs from customers.

Question 2

All of the following are important barriers to lean supply except _____.
 a. large warehouses
 b. dispersed supply base
 c. historic buyer-supplier relationships
 d. number of suppliers
 e. supplier quality performance

[ntsoane kedibone]

Answer to Question 1

The essence of Web 2.0 websites is interaction. The social nature of digital media allows marketers to open up channels of communication with their existing and target customers.

Internet users have taken to blogging to share information regarding product reviews, pricing information, performance issues, customer service levels and other first-hand experiences. Blogs, therefore, are important sources of information regarding customers' needs and aid in troubleshooting.

Social networking sites like Facebook allow marketers to identify new market opportunities and potential target groups, conduct polls, set up events'pages and invite guests, and are also suitable for online advertising. Popular networking sites provide marketers with the benefit of wide reach enabling them to collect large amounts of data from a huge audience at relatively lower costs and limited know-how.

Answer to Question 2

a

[silviawilliams41]

TYSM

[daiying98]

Gracias!