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Author Question: Enduring involvement is: A) an ongoing response. B) a response that disagrees with the message. ... (Read 81 times)

theo

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on: Jun 29, 2018
Enduring involvement is:
 A) an ongoing response.
  B) a response that disagrees with the message.
  C) a situational response.
  D) a response that discounts or attacks the message source.
  E) a response to consumers' complaints.

Question 2

In 2003, Nokia released its Made for India mobile phone--the Nokia 1100 . The handset's various features such as a dust-free key pad, in-built flash light, and a long battery life make it apt for Indian conditions. This is an example of :
 a. disruptive innovation.
  b. thinking in global and local terms.
  c. technology-based market research.
  d. corporate sustainability.


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kingfahad97

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B


theo

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

strudel15

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Reply 3 on: Yesterday
Gracias!

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