Author Question: Consumers are highly motivated to conduct an external search when: A) they are uncertain about which ... (Read 45 times)

ereecah · **on:** Jun 29, 2018

Consumers are highly motivated to conduct an external search when:
A) they are uncertain about which brand is the best.
B) their consideration sets contain only one or two brands.
C) they do not face risky decisions.
D) they evaluate services rather than products.
E) its perceived benefits are low relative to its costs.

Question 2

Which of the following items is least likely to be purchased in the case of cocooning?
a. DVDs
b. Frozen dinners
c. Concert tickets
d. Home entertainment system