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Author Question: Which type of offering is common for specialty stores? a. Narrow product line and limited assortment ... (Read 103 times)

burchfield96

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on: Jun 29, 2018
Which type of offering is common for specialty stores?
 a. Narrow product line and limited assortment
  b. Broad product line and deep assortment
  c. Narrow product line and deep assortment
  d. Broad product line and limited assortment

Question 2

Which of the following is a search bias that alters the nature of internal search?
 A) Attribute determinance
  B) Online processing
  C) Echoic memory
  D) Mood
  E) Habituation


SamMuagrove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Specialty stores offer a narrow product line and deep assortment. In this category are clothing stores, book stores, toy stores, office supply stores, and consumer electronics stores.

Answer to Question 2

D


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