Author Question: All of the following are good means for the manufacturer to evaluate a wholesaler's sales force ... (Read 45 times)

Kthamas · **on:** Jun 29, 2018

All of the following are good means for the manufacturer to evaluate a wholesaler's sales force except:
a. Attendance at manufacturer sponsored training programs.
b. Reports from the channel member's customers.
c. The number of sales made by each sales rep.
d. Opinions of the manufacturer's field sales force.
e. The number of sales reps.

Question 2

In most low-income countries, general merchandise stores represent the main retail format.

Indicate whether the statement is true or false

stallen · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

F
In most low-income countries, specialty stores represent the main retail format. These markets are dominated by independent specialty stores, such as apparel stores.