Discuss the difference between U.S. trading companies and ...

[littleanan]

Discuss the difference between U.S. trading companies and Japanese trading companies.

Question 2

Humor appears to be more effective when consumers:
 A) have a positive attitude toward a brand.
  B) are high in need for cognition.
  C) are in a negative mood.
  D) already have a distinct schema for a brand.
  E) are seeking to differentiate a brand.

[tashiedavis420]

Answer to Question 1

Japanese export trading companies have operations all around the world, ranging from finance to distribution, technology, mining, oil and gas exploration, and information. They act as intermediaries for half of Japan's exports and two thirds of its imports. Currently, they are changing from pure traders to more financially sophisticated investment holding companies. The biggest of the traders are members of keiretsus. U.S. export trading companies are consortia of smaller suppliers, service-oriented firms, multinational corporations and quasi-public organizations.

Answer to Question 2

A

[littleanan]

Excellent

[triiciiaa]

Gracias!