« previous next »

Author Question: When pursuing a trading up or trading down product strategy, the most critical issue a channel ... (Read 94 times)

pane00

  • Hero Member
  • *****
  • Posts: 579
on: Jun 29, 2018
When pursuing a trading up or trading down product strategy, the most critical issue a channel manager must consider whether:
 a. Whether existing channel members provide adequate market coverage of the high or low end of the market.
  b. Prices are too high or low for the middle market.
  c. There is adequate inventory to serve all of the market.
  d. New channel members will be needed to cover the manufacturer's existing markets.
  e. Speeding up shipments of products will be needed.

Question 2

In which stage of product development are prototypes developed?
 a. Product screening c. Product design
  b. Concept development d. Test marketing


rnehls

  • Sr. Member
  • ****
  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

C
Product screening and concept development occur before a prototype is developed. Test marketing occurs after a prototype is developed. During the product design and development stage, a prototype is developed.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

Never take aspirin without food because it is likely to irritate your stomach. Never give aspirin to children under age 12. Overdoses of aspirin have the potential to cause deafness.

Did you know?

As of mid-2016, 18.2 million people were receiving advanced retroviral therapy (ART) worldwide. This represents between 43–50% of the 34–39.8 million people living with HIV.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Patent medicines contained a name brand that clearly identified the product and claimed to cure just ... Patent medicines contained a name brand that clearly identified the product and claimed to cure just ...
Ginkgo Biloba label. The label indicates the product is standardized to percentages of the two ... Ginkgo Biloba label. The label indicates the product is standardized to percentages of the two ...
The Critical Weather Maker: Atmospheric Stability The Critical Weather Maker: Atmospheric Stability
Fermentations use a common strategy to regenerate oxidized NAD+ Fermentations use a common strategy to regenerate oxidized NAD+
Critical Periods of Development Critical Periods of Development
Desert Stream Channel Desert Stream Channel
Video: Regulation of GFR: three methods, autoregulation & autoregulation via myogenic mechanism

For a complete list of videos, visit our video library