When pursuing a trading up or trading down product strategy, the ...

[pane00]

When pursuing a trading up or trading down product strategy, the most critical issue a channel manager must consider whether:
 a. Whether existing channel members provide adequate market coverage of the high or low end of the market.
  b. Prices are too high or low for the middle market.
  c. There is adequate inventory to serve all of the market.
  d. New channel members will be needed to cover the manufacturer's existing markets.
  e. Speeding up shipments of products will be needed.

Question 2

In which stage of product development are prototypes developed?
 a. Product screening c. Product design
  b. Concept development d. Test marketing

[rnehls]

Answer to Question 1

A

Answer to Question 2

C
Product screening and concept development occur before a prototype is developed. Test marketing occurs after a prototype is developed. During the product design and development stage, a prototype is developed.