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Author Question: A manufacturer risks creating its own competition when it adopts a product strategy of: a. Trading ... (Read 29 times)

abarnes

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on: Jun 29, 2018
A manufacturer risks creating its own competition when it adopts a product strategy of:
 a. Trading up.
  b. National and private brands.
  c. Me-too products.
  d. Category management.
  e. Trading down.

Question 2

In which stage of product development does the product acquire a brand identity?
 a. Product screening c. Product design
  b. Concept development d. Test marketing


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Joy Chen

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

C
The product acquires a namea brand identityand the marketing mix is developed in the product design and development stage.


abarnes

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Reply #2 on: Jun 29, 2018
Thank you :)


Joy Chen

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Reply #3 on: Jun 29, 2018
Happy to help you


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