Author Question: Companies thus use a skimming strategy price the product above that of competitors, when competition ... (Read 105 times)

WhattoUnderstand · **on:** Jun 29, 2018

Companies thus use a skimming strategy price the product above that of competitors, when competition is minimal.

Indicate whether the statement is true or false

Question 2

Ideas cannot be described as innovations.

Indicate whether the statement is true or false

scottmt · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Companies thus use a skimming strategy price the product above that of competitors, when competition is minimal. In general, consumers responding to skimming strategies are more concerned with quality, uniqueness, and status, rather than price.

Answer to Question 2

False