Author Question: Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims ... (Read 68 times)

awywial · **on:** Jun 29, 2018

Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims that 9 out of 10 orthopedicians recommended the Carlon brand of orthotic aids for a speedy recovery. In this scenario, Carlon International is using _____ to influence consumers' attitudes?
A) simple inferences
B) self-referencing
C) body judgments
D) many message arguments
E) persuasiveness of arguments

Question 2

U.S. marketers have been slow to react to the Internet because their domestic market is so dominant.

Indicate whether the statement is true or false