Author Question: Channel members are often reluctant to support advertising programs if they feel there is too much ... (Read 154 times)

Shelles

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Channel members are often reluctant to support advertising programs if they feel there is too much emphasis on the manufacturer's products and not enough emphasis on:
 a. The channel member's product line.
  b. Product quality.
  c. The reputation and image of the channel member.
  d. Patronage appeals.
  e. Basic information such as location of the channel member.

Question 2

Home-country brokers do not carry title to the product.
 
 Indicate whether the statement is true or false



vboyd24

  • Sr. Member
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  • Posts: 341
Answer to Question 1

D

Answer to Question 2

T
Home-country brokers and agents bring international buyers and sellers together in the company's home country, and do not carry title to the product.



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