Author Question: A manufacturer may feel it needs to control resale price for all of the following reasons except: a. ... (Read 66 times)

darbym82 · **on:** Jun 29, 2018

A manufacturer may feel it needs to control resale price for all of the following reasons except:
a. Its strategy uses price to convey a high-quality product image.
b. It believes price wars will lead to unstable conditions for the whole channel.
c. It needs to ensure adequate margins so channel members will provide a high level of service.
d. It needs all channel members to perform in a specific manner in order to meet strategic objectives.
e. Stable prices are in the best long-run interest of the firm.

Question 2

____________________ test marketing is limited to a few stores, is thus also less costly, and gives only limited exposure of the product to competition.
Fill in the blank(s) with correct word