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Author Question: A manufacturer may feel it needs to control resale price for all of the following reasons except: a. ... (Read 70 times)

darbym82

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on: Jun 29, 2018
A manufacturer may feel it needs to control resale price for all of the following reasons except:
 a. Its strategy uses price to convey a high-quality product image.
  b. It believes price wars will lead to unstable conditions for the whole channel.
  c. It needs to ensure adequate margins so channel members will provide a high level of service.
  d. It needs all channel members to perform in a specific manner in order to meet strategic objectives.
  e. Stable prices are in the best long-run interest of the firm.

Question 2

____________________ test marketing is limited to a few stores, is thus also less costly, and gives only limited exposure of the product to competition.
 Fill in the blank(s) with correct word


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mtmmmmmk

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

Controlled


darbym82

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Reply 2 on: Jun 29, 2018
Gracias!

cpetit11

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Reply 3 on: Yesterday
Wow, this really help

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