The international _________________________ is the complete ...

[vicotolentino]

The international ___________________ ______ is the complete assortment of the products that a company offers to its target international consumers.
 Fill in the blank(s) with correct word

Question 2

Which of the following is a difference between expert consumers and novices?
 A) Expert consumers have more refined taxonomic structure of categories than novices.
  B) Expert consumers exhibit less flexibility in activating suitable associations than novices.
  C) Novices have more concrete associations linked to a concept than expert consumers.
  D) Novices exhibit more flexibility in activating suitable categories than expert consumers.
  E) Novices have a richer associative network with more associations than expert consumers.

[macagnavarro]

Answer to Question 1

Product mix

Answer to Question 2

A

[vicotolentino]

Correct answers!

[macagnavarro]

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