Author Question: Which of the following factors affects whether a consumer regards something as a category prototype? ... (Read 11 times)

crazycityslicker · **on:** Jun 29, 2018

Which of the following factors affects whether a consumer regards something as a category prototype?
A) Sharing the most associations with members from different categories
B) Pioneer brands setting a standard for later brands
C) Brands with the lowest market share
D) Dominant brands dissolving their ties with lesser known brands
E) Sharing the least number of associations with other members of its own category

Question 2

The role of personnel deserves special consideration in the international marketing of services because:
a. the recruitment and training techniques focus on dimensions such as customer relationship management and image projection.
b. tight control over personnel is desired.
c. the customer interface is intense.
d. the delegation of large amounts of responsibility to individuals and service subsidiaries is required.