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Author Question: Which of the following is a factor that affects whether a consumer regards something as a category ... (Read 77 times)

abarnes

  • Hero Member
  • *****
  • Posts: 556
on: Jun 29, 2018
Which of the following is a factor that affects whether a consumer regards something as a category prototype?
 A) Brand images
  B) Type of schemas
  C) Graded structures
  D) Schematic extensions
  E) Shared associations

Question 2

What is true about the service person in a service transaction?
 a. The customer is intangible.
  b. The customer is the owner.
  c. The customer is both the producer and the marketer of the service.
  d. The customer is the service corporation.


aidanmbrowne

  • Sr. Member
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  • Posts: 305
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

C


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