In which stage of product development does the product typically ...

[sam.t96]

In which stage of product development does the product typically acquire a name?
 a. Competitive analysis c. Product Design
  b. Concept Development d. Test Marketing

Question 2

Which of the following statements is true of firms with an exciting brand personality?
 A) They face difficulty re-establishing strong customer relations after a crisis.
  B) Their consumers' fundamental perceptions of the brand are deteriorated after a crisis.
  C) They need to act more aggressively to support their brands after a crisis.
  D) Their consumers are reluctant to accept nonroutine experiences after a crisis.
  E) They have an easier time reinvigorating customer relationships after a crisis.

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Answer to Question 1

C
During the product design and development stage the product usually acquires a name, a brand identity, and the marketing mix is developed. It is important to have a name before the test marketing phase.

Answer to Question 2

E

[sam.t96]

Excellent

[CAPTAINAMERICA]

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