Author Question: In which stage of product development does the product typically acquire a name? a. Competitive ... (Read 43 times)

sam.t96 · **on:** Jun 29, 2018

In which stage of product development does the product typically acquire a name?
a. Competitive analysis c. Product Design
b. Concept Development d. Test Marketing

Question 2

Which of the following statements is true of firms with an exciting brand personality?
A) They face difficulty re-establishing strong customer relations after a crisis.
B) Their consumers' fundamental perceptions of the brand are deteriorated after a crisis.
C) They need to act more aggressively to support their brands after a crisis.
D) Their consumers are reluctant to accept nonroutine experiences after a crisis.
E) They have an easier time reinvigorating customer relationships after a crisis.

asdfghjkl; · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
During the product design and development stage the product usually acquires a name, a brand identity, and the marketing mix is developed. It is important to have a name before the test marketing phase.

Answer to Question 2

E