The major strategic emphasis for channel managers to make ...

[karateprodigy]

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.
 a. introduction
  b. growth
  c. maturity
  d. decline
  e. stagnation

Question 2

Which stage of the international product life cycle is usually the longest stage?
 a. Introduction c. Maturity
  b. Growth d. Decline

[lkoler]

Answer to Question 1

C

Answer to Question 2

C
That maturity stage is usually the longest stage of the PLC. Laundry detergent is a good example of a product that has been in the mature stage for decades. This may be found in The Maturity Stage section (10-1c).

[karateprodigy]

Thanks for the timely response, appreciate it

[peter]

Gracias!