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Author Question: The major strategic emphasis for channel managers to make possible changes to the channel structure ... (Read 103 times)

karateprodigy

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on: Jun 29, 2018
The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.
 a. introduction
  b. growth
  c. maturity
  d. decline
  e. stagnation

Question 2

Which stage of the international product life cycle is usually the longest stage?
 a. Introduction c. Maturity
  b. Growth d. Decline


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lkoler

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
That maturity stage is usually the longest stage of the PLC. Laundry detergent is a good example of a product that has been in the mature stage for decades. This may be found in The Maturity Stage section (10-1c).


karateprodigy

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

bblaney

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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