Author Question: The major strategic emphasis for channel managers to make possible changes to the channel structure ... (Read 188 times)

karateprodigy · **on:** Jun 29, 2018

The major strategic emphasis for channel managers to make possible changes to the channel structure or to select different types of intermediaries occurs in the _______ product life cycle stage.
a. introduction
b. growth
c. maturity
d. decline
e. stagnation

Question 2

Which stage of the international product life cycle is usually the longest stage?
a. Introduction c. Maturity
b. Growth d. Decline

lkoler · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

C
That maturity stage is usually the longest stage of the PLC. Laundry detergent is a good example of a product that has been in the mature stage for decades. This may be found in The Maturity Stage section (10-1c).