When a service is presented with uniformity or standardization in an offering, this is called:
a. service intangibility.
b. service consistency.
c. service capacity.
d. service longevity.
Question 2
One of the most critical channel management tasks during the introductory stage of the product life cycle is to:
a. Obtain adequate market coverage.
b. Emphasize very selective distribution.
c. Emphasize intensive distribution.
d. Keep promotional expenditures to a minimum.
e. Drop slow starting product promptly.
Envelope showing four options for placement of ancillary service endorsements.
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