Author Question: Most of the innovation taking place today is discontinuous. Indicate whether the statement is true ... (Read 49 times)

chandani · **on:** Jun 29, 2018

Most of the innovation taking place today is discontinuous.

Indicate whether the statement is true or false

Question 2

Firms with a sincere brand personality may have an easier time reinvigorating customer relationships after a crisis because consumers are less surprised by nonroutine experiences with such brands.

Indicate whether the statement is true or false

Fayaz00962 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Most of the innovation taking place today is continuous. It is much easier to add a flavor of ice cream than it is to create a radical innovation.

Answer to Question 2

False