Most of the innovation taking place today is discontinuous. ...

[chandani]

Most of the innovation taking place today is discontinuous.
 
 Indicate whether the statement is true or false

Question 2

Firms with a sincere brand personality may have an easier time reinvigorating customer relationships after a crisis because consumers are less surprised by nonroutine experiences with such brands.
 
 Indicate whether the statement is true or false

[Fayaz00962]

Answer to Question 1

F
Most of the innovation taking place today is continuous. It is much easier to add a flavor of ice cream than it is to create a radical innovation.

Answer to Question 2

False

[chandani]

TYSM

[jamesnevil303]

Thanks for the timely response, appreciate it