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Author Question: Most of the innovation taking place today is discontinuous. Indicate whether the statement is true ... (Read 116 times)

chandani

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on: Jun 29, 2018
Most of the innovation taking place today is discontinuous.
 
 Indicate whether the statement is true or false

Question 2

Firms with a sincere brand personality may have an easier time reinvigorating customer relationships after a crisis because consumers are less surprised by nonroutine experiences with such brands.
 
 Indicate whether the statement is true or false


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Fayaz00962

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Most of the innovation taking place today is continuous. It is much easier to add a flavor of ice cream than it is to create a radical innovation.

Answer to Question 2

False


chandani

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

komodo7

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Reply 3 on: Yesterday
Excellent

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