In general, a good cooperative program has all of the following ...

[SGallaher96]

In general, a good cooperative program has all of the following components except:
 a. It is simple.
  b. It conveys a sense of mutual benefit.
  c. It is straightforward.
  d. It provides incentives to channel members.
  e. It does not need to include retail channel members.

Question 2

In order to quickly recover the high costs of product development and launching, products are marketed to consumers in emerging markets.
 
 Indicate whether the statement is true or false

[AmberC1996]

Answer to Question 1

E

Answer to Question 2

F
In order to quickly recover the high costs of product development and launching, products are marketed to consumers in industrialized countries. Consumers in industrialized countries are more likely to afford a high priced product. Companies frequently choose a price skimming (i.e., high price) strategy to recoup development costs. This may be found in The Product Introduction Stage section (10-1a).

[SGallaher96]

Gracias!

[billybob123]

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