Author Question: In general, a good cooperative program has all of the following components except: a. It is simple. ... (Read 62 times)

SGallaher96 · **on:** Jun 29, 2018

In general, a good cooperative program has all of the following components except:
a. It is simple.
b. It conveys a sense of mutual benefit.
c. It is straightforward.
d. It provides incentives to channel members.
e. It does not need to include retail channel members.

Question 2

In order to quickly recover the high costs of product development and launching, products are marketed to consumers in emerging markets.

Indicate whether the statement is true or false

AmberC1996 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

F
In order to quickly recover the high costs of product development and launching, products are marketed to consumers in industrialized countries. Consumers in industrialized countries are more likely to afford a high priced product. Companies frequently choose a price skimming (i.e., high price) strategy to recoup development costs. This may be found in The Product Introduction Stage section (10-1a).