Author Question: Which of the following is a false statement about marketing channel audits? a. They should be ... (Read 19 times)

appyboo · **on:** Jun 29, 2018

Which of the following is a false statement about marketing channel audits?
a. They should be conducted at regular periods.
b. Audits should cross-reference results by type of intermediary, geographic area, sales volume and other relevant variables.
c. Manufacturers can identify emerging issues as well as current perceptions.
d. Audits aid manufacturers in determining what problems have already been solved.
e. Manufacturers can gather information on how channel members perceive the marketing program.

Question 2

Explain how country of origin affects global branding.

scikid · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

Country of origin is defined as the country with which a particular product or service is associated. In some cases, the country of origin is associated with a positive stereotype (e.g., Swiss chocolate or Russian caviar). This facilitates the marketing process because country of origin may serve as a subrogate for product quality. In ethnocentric cultures, products of foreign country of origin experience a disadvantage.