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Author Question: People in industrial organizations who have the power to decide on product requirements and/or ... (Read 68 times)

cartlidgeashley

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on: Jun 29, 2018
People in industrial organizations who have the power to decide on product requirements and/or suppliers are known as:
 a. Users.
  b. Influencers.
  c. Approvers.
  d. Buyers.
  e. Deciders.

Question 2

Mercedes had to fight ___________________ ______ channels until it instituted a strategy that made using alternate marketing channels a complicated proposition.
 Fill in the blank(s) with correct word


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flannelavenger

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

Gray marketing


cartlidgeashley

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

matt95

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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