People in industrial organizations who have the power to decide ...

[cartlidgeashley]

People in industrial organizations who have the power to decide on product requirements and/or suppliers are known as:
 a. Users.
  b. Influencers.
  c. Approvers.
  d. Buyers.
  e. Deciders.

Question 2

Mercedes had to fight ___________________ ______ channels until it instituted a strategy that made using alternate marketing channels a complicated proposition.
 Fill in the blank(s) with correct word

[flannelavenger]

Answer to Question 1

E

Answer to Question 2

Gray marketing

[cartlidgeashley]

Thanks for the timely response, appreciate it

[amcvicar]

Gracias!