Author Question: Changing market locations, resulting from geographical boundaries of existing markets expanding or ... (Read 45 times)

beccaep

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Changing market locations, resulting from geographical boundaries of existing markets expanding or the opening up of new, more distant markets, should signal the channel manager that:
 a. Shorter channels are definitely needed.
  b. A higher level of intensity is called for.
  c. Modifications in channel structure may be needed.
  d. Intermediaries should be dropped.
  e. Market density is increasing.

Question 2

Ethnocentric consumers believe that purchasing imported goods
 a. is morally wrong. c. is unpatriotic
  b. causes loss of jobs d. All of the above are true.



xiaomengxian

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Answer to Question 1

C

Answer to Question 2

D
Ethnocentric consumers believe that purchasing imports is morally wrong. Ethnocentric consumers believe that purchasing imported products hurts the economy, causes loss of jobs, and is unpatriotic. This concept translates into a preference for products from one's own country.



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