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Author Question: Changing market locations, resulting from geographical boundaries of existing markets expanding or ... (Read 77 times)

beccaep

  • Hero Member
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  • Posts: 535
on: Jun 29, 2018
Changing market locations, resulting from geographical boundaries of existing markets expanding or the opening up of new, more distant markets, should signal the channel manager that:
 a. Shorter channels are definitely needed.
  b. A higher level of intensity is called for.
  c. Modifications in channel structure may be needed.
  d. Intermediaries should be dropped.
  e. Market density is increasing.

Question 2

Ethnocentric consumers believe that purchasing imported goods
 a. is morally wrong. c. is unpatriotic
  b. causes loss of jobs d. All of the above are true.


xiaomengxian

  • Sr. Member
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  • Posts: 311
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

D
Ethnocentric consumers believe that purchasing imports is morally wrong. Ethnocentric consumers believe that purchasing imported products hurts the economy, causes loss of jobs, and is unpatriotic. This concept translates into a preference for products from one's own country.


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